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Texas State University
University Marketing
Texas State University Marketing Project Types Branding & Strategy

Branding & Strategy

Branding is about communicating an identity clearly, consistently and authentically. Strategy is about knowing how and why to communicate. We combine those skills to position Texas State for success.

What We Do

Our designers and writers create effective print publications, from targeted advertising and recruitment campaigns to billboards on IH-35. On the web, our digital team builds engaging websites and delivers social media content marketing. View some of our recent projects.

admissions viewbook

Publications & Print

We support large-scale projects that engage Texas State’s audiences far and wide: prospective students and faculty, families, alumni and donors. Our skilled designers, photographers and writers create bold, beautiful publications including viewbooks, annual reports, magazine spreads and brochures.

Ready to make your idea real? Contact us.

Web Strategy & Design

Our web content strategists keep the TXST homepage fresh and develop adaptable CMS templates for use across the university. We redesign existing sites to improve accessibility, structure and content — making sites that serve users well and look good doing it.

Tell us about your digital needs.

View our newest template and access requirements.

man holding a cell phone

See Work We Don't Do

For our department to maximize and scale our institutional efforts, certain types of work must unfortunately be declined or redirected. 

Consultations

Sometimes you just need to talk it out. Whether you want to attract more students, gain visibility for a program or change the way people think about you, our brand strategy professionals can bring clarity and focus to your approach. Get started by contacting us.
marketing team sitting a table

University Fundraising Materials

University Advancement does the important work of building relationships between Texas State and the Bobcat community: alumni, families, media, local businesses…anyone who interacts with the university. Donors are one of their key audiences. However, the department did not have one unified set of marketing material for donors.