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Texas State University

Undergraduate Admissions Recruitment

In updating our communications to prospective students and their families, we wanted to do more than swap colors and replace photos. We needed to make a stronger brand statement. To connect with prospective students and their families, we needed to reshape our approach. Using both website metrics and audience feedback, and working closely with our partners in Undergraduate Admissions, we tailored new messaging around a more refined brand identity. Going forward, the voices of our current students, recent alums and outstanding faculty will speak directly to our future Bobcats and tell our story through their firsthand experiences, rather than an impersonal institutional voice.

While printed materials are still an important part of our admissions outreach, the digital presentation of every aspect of the stream was considered from the start. This work also became foundational in redesigning the primary admissions website landing pages, our social media and other digital touchpoints, like virtual tours and online Bobcat Day.

By making our conversation with our target audience more personal, we make one of our greatest assets — our Texas State community — as central to our brand as our outstanding academics and groundbreaking research.

Viewbook cover
Viewbook page
Viewbook spread pages 6 and 7
View Book spread pages 2 and 3
photo of male student 2
photo of female student
photo of male student
cover of Freshman Road Piece
cover of Transfer Road Piece
photo of future female student holding TxStateBond poster
photo of 2nd future female student holding TxStateBond poster
photo of future 2nd male student holding TxStateBond poster
TXST Facebook- post family
TXST twitter post family
photo of future male student holding TxStateBond poster
photo of 3rd future female student holding TxStateBond poster
TXST twitter post
TXST Facebook post

Team Members

Graphic Designers
Writer
Associate Director
Project Manager
Photographers
Copy Editor

Areas of Expertise

Content strategy
Typography
Social media strategy
User experience design
Accessibility
Photography
Branding
Action-oriented messaging
Peer collaboration