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Texas State University

McCoy 50th Anniversary

To celebrate the 50th Anniversary of the McCoy College of Business, University Marketing developed a unique digital storytelling experience. Working closely with personnel from McCoy College, we devised a multi-channel campaign focused on highlighting the real-world stories of students, faculty, community members and leaders who helped to transform the college throughout its history. Deliverables included a new website, long-form features for a digital annual report, visually appealing social media content, video content, and a gorgeously designed commemorative print piece, among other components.

McCoy 50th Anniversary logo
McCoy 50th Anniversary square logo
McCoy 50th Anniversary Commemorative Piece cover
McCoy 50th Anniversary Commemorative Piece hand holding Piece
McCoy 50th Anniversary Commemorative Piece unfolded
McCoy 50th Aniversary Hillviews Article
McCoy 50th Aniversary Hillviews Article close up
McCoy Building with Banner
Computer with McCoy timeline page
Smart Phone with McCoy timeline page

Team Members

Digital Marketing Strategist
Senior Graphic Designer
Associate Director
Project Manager
Digital Content Writer
Photographers
Copy Editor

Areas of Expertise

Copy writing and editing
Digital content strategy
Graphic design
Interviewing
Photography
Social media strategy
Web design