Web Best Practices
The Digital Brand
Thoughtful web publishing inside the Gato Content Management System (CMS) is crucial to achieving a consistent look for Texas State's digital communications. Although Texas State comprises many colleges, departments and offices, it is a single institution. A consistent look conveys a professional image and strengthens our brand.
Our websites are conceived using a compelling and thoughtful design system that elevates the university's brand, and is built to scale as digital standards evolve and new functionality is offered.
Web publishing inside a CMS simplifies many of the complex tasks that typically go into making a website work. But it's still possible to make some common mistakes. Keep these general thoughts in mind as you create and build your web identity.