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Web Best Practices

Student viewing the Texas State homepage

The Digital Brand

Thoughtful web publishing inside the Gato Content Management System (CMS) is crucial to achieving a consistent look for Texas State's digital communications. Although Texas State comprises many colleges, departments and offices, it is a single institution. A consistent look conveys a professional image and strengthens our brand.

Style Guide

Our websites are conceived using a compelling and thoughtful design system that elevates the university's brand, and is built to scale as digital standards evolve and new functionality is offered.


Web Guidelines

Web publishing inside a CMS simplifies many of the complex tasks that typically go into making a website work. But it's still possible to make some common mistakes. Keep these general thoughts in mind as you create and build your web identity.

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Web Resources