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Social Media Style Guide

TXST sign at the Vaquero statue


These recommendations are meant to increase the maximum effectiveness of Texas State’s social media accounts and encourage a consistent, flexible style.

The university’s Editorial Style Guide will also be useful when writing for social media, as will our general social media guidelines.

General Recommendations

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You’re encouraged to follow the university’s Editorial Style Guide when possible, but Twitter’s character limit means some of these rules are flexible. Here are some Twitter-specific guides to style.


There are no character limits on Instagram, but brevity is encouraged. Follow the Editorial Style Guide when writing posts.


Like Twitter, stick to approved hashtags and have a proper understanding of what trending hashtags are being used for before posting. See Twitter for more on hashtags.


If you see a photo you’d like to share, contact the person who posted the photo and ask them for permission to use the photo. Always credit the original user. 

The San Marcos River flows through the center of #TXST, the most beautiful campus in #Texas!

A photo posted by Texas State University (@txst) on


All Editorial Style Guide rules apply when posting on Facebook. There is no character limit, but you’re encouraged to keep posts short. Keep in mind that not everyone will see your posts in a timely manner.

Link Posts

When posting a link, delete the text of the URL from your post after the preview appears. Example:


Facebook post before removing link text
Posts can get cluttered by long links.


Facebook post after removing link text
Removing the URL frees up space for your core message.

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