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Academic and Administrative Logos

Texas State has a logo system that allows for identification of academic and administrative units. The components of the logo — the Texas State word mark, the star icon and the black rule along with the unit's name — make the unit's relationship with the university clear while also maintaining the Texas State brand.

Named colleges and centers, such as the McCoy College of Business Administration and the Meadows Center for Water and the Environment, may have their own unique logos.

Because of the vast and evolving nature of the university, most individual programs do not receive an Academic and Administrative Logo. These logos are reserved for certain strategic areas of the university. 

Programs are not allowed to create their own logos. Instead, a program should use an Academic and Administrative Logo of a related unit, such as a department or college, and include the program name in text on the marketing piece. 

What's changed?

  • Improvements were made to letter spacing to increase legibility.
  • Department and office designations were removed from most logos. These words should still be used in the text of marketing copy. 
old Texas State Department of Geography logo
old logo
New Texas State Geography logo
new logo

Serif and sans serif logos

Both serif and sans serif versions of the Academic and Administrative logos have been created. Though they are interchangeable, the sans serif versions should be used when greater legibility is required, such as with embroidery or on pieces that will be seen from a distance.

Texas State School of Music serif font
serif logo
Texas State School of Music sans serif
sans serif logo

Minimum size

  • The logos must be at least 1.5 inches wide.

Clear space

  • Use .25 inches of clear space when your logo is 1.5 inches to 2.5 inches wide.
  • Use the letter x-height to determine clear space when your logo is larger than 2.5 inches wide.
clear space diagram around the texas state logo
Clear space requirements

System Statement artwork

  • The system statement artwork is not required on pieces using only an Academic and Administrative Logo. 

Alternate colors 

  • Multiple approved color options are available. 
  • You must make sure background colors or photos provide enough contrast with logos.

Which Texas State University logo should I use?

I’m talking to... I’m making... Use the...
I’m talking to...
An internal audience (students, faculty or staff)
I’m making...
A print or digital marketing piece (brochure, poster, postcard, PDF, presentations, etc.)
Use the...
Academic and Administrative Logo
I’m talking to...
An external audience (prospective students, peer institutions, conference attendees, the community, etc.)
I’m making...
A print or digital marketing piece (pull-up banner, brochure, poster, postcard, PDF, presentations, etc.)
Use the...
Texas State University Primary Logo

OR

Academic and Administrative Logo AND the Texas State University Primary Logo

OR

Academic and Administrative Logo AND Texas State University must be spelled out within the text.
I’m talking to...
Both an internal and external audience
I’m making...
A promotional item (pen, coffee mug, T-shirt, etc.)
Use the...
Any Texas State University logo
I’m talking to...
Both an internal and external audience
I’m making...
A graphic for the web or social media
Use the...
Any Texas State University logo

Usage recommendations

When multiple departments are sponsoring an event, do not use multiple Academic and Administrative logos. Instead, use the Texas State University Primary Logo and list the sponsoring departments in text.

One logo, other sponsoring departments in text
One logo, other sponsoring departments in text