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Logo Usage

Looking for logo downloads? They are available here.

Primary Horizontal and Vertical Logos
Primary logos

Primary Logo

  • Horizontal must be at least 1.5 inches wide excluding registration mark.
  • Vertical must be at least 1 inch wide excluding registration mark.
  • Must appear prominently on cover or front of all visual communications.
  • Must always appear with the tagline: The rising STAR of Texas.
  • Alternate color options are available to download.
  • The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.

Secondary Logos
Secondary logos

Secondary Logo

  • Horizontal must be at least 1.5 inches wide excluding registration mark.
  • Vertical must be at least 1 inch wide excluding registration mark.
  • For use on merchandise or promotional items.
  • Does not have to display the tagline.
  • Alternate color options are available to download.
  • The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.

Additional Colors
Additional logo colors are available.

Alternate Colors

  • Multiple approved color options are available to download.
  • You must make sure background colors or photos provide enough contrast with logos.
  • A white (reversed) logo is also available to download for limited uses in video and web projects. Please contact us if you have any questions about appropriate use of this logo.

Clear space for logos
Clear space requirements

Clear Space Allowance

The “area of isolation” is the minimum amount of clear space that must surround the logo. No elements such as typography, other logos or graphics should intrude into the clear space.

  • Use .25 inches of clear space when your logo is 1.5 inches to 2.5 inches wide
  • Use the letter x-height to determine clear space when your logo is larger than 2.5 inches wide

Expired Logos
Expired logo examples

Expired Logos

Here are some examples of previous brand marks that are no longer approved for use.

Logos using the words "San Marcos" or other previous school names are no longer approved.

These logos should never be used.


Star Graphic

Do not use the star graphic to create logos. To preserve the integrity of the Texas State brand, the star graphic should only appear in the primary Texas State University logo and official academic and administrative logos.

The Texas State star graphic may be used as a design element in publications.