As the cornerstone of our brand, the Texas State University Primary Logo gives constituents a memorable impression of the university.
The logo has three components: the star icon, a black rule and the word mark. The tagline appears centered below the logo. The primary logo is three colors: metallic gold, maroon and black.
The logo and tagline should be downloaded as one piece, not typeset.
The Texas State University Primary Logo is registered with the Patent and Trademark Office of the United States and the state of Texas. It is the appropriate symbol for all forms of visual communications and should be used only for approved purposes. It cannot be altered in any way other than to adjust its size (while maintaining its proportions) and should always include the federal registration mark.
The “area of isolation” is the minimum amount of clear space that must surround the logo. No elements such as typography, other logos or graphics should intrude into the clear space.
Here are some examples of previous brand marks that are no longer approved for use.
Logos using the words "San Marcos" or other previous school names are no longer approved.
These logos should never be used.
Our tagline is "The rising STAR of Texas."
A tagline is a brand’s promise to its stakeholders. Given the importance of the star in Texas history and culture, our tagline presents an institution that is moving toward greatness.
The tagline is registered with the Patent and Trademark Office of the United States and the state of Texas. Any time the primary logo is used, the tagline should also be included and should appear centered below the logo. The word "STAR" is all capitals.
The tagline should not be typeset. If you need the tagline (without the primary logo) please contact us.