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Logo Usage and Guidelines

Primary Horizontal and Vertical Logos
Primary logos

Primary Logo

As the cornerstone of our brand, the Texas State University Primary Logo gives constituents a memorable impression of the university.

The logo has three components: the star icon, a black rule and the word mark. The tagline appears centered below the logo. The primary logo is three colors: metallic gold, maroon and black.

The logo and tagline should be downloaded as one piece, not typeset.

The Texas State University Primary Logo is registered with the Patent and Trademark Office of the United States and the state of Texas. It is the appropriate symbol for all forms of visual communications and should be used only for approved purposes. It cannot be altered in any way other than to adjust its size (while maintaining its proportions) and should always include the federal registration mark.

Primary Logo Guidelines

  • Horizontal must be at least 1.5 inches wide excluding registration mark.
  • Vertical must be at least 1 inch wide excluding registration mark.
  • Must appear prominently on cover or front of all visual communications.
  • Must always appear with the tagline: The rising STAR of Texas.
  • Alternate color options are available.
  • The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.

Secondary Logos
Secondary logos

Secondary Logo Guidelines

  • Horizontal must be at least 1.5 inches wide excluding registration mark.
  • Vertical must be at least 1 inch wide excluding registration mark.
  • For use on merchandise or promotional items.
  • Does not have to display the tagline.
  • Alternate color options are available.
  • The logo is registered with the Patent and Trademark Office of the United States and the state of Texas.

Additional Colors
Additional logo colors are available.

Alternate Colors

  • Multiple approved color options are available.
  • You must make sure background colors or photos provide enough contrast with logos.
  • A white (reversed) logo is also available for limited uses in video and web projects. Please contact us if you have any questions about appropriate use of this logo.

Clear space for logos
Clear space requirements

Clear Space Allowance

The “area of isolation” is the minimum amount of clear space that must surround the logo. No elements such as typography, other logos or graphics should intrude into the clear space.

  • Use .25 inches of clear space when your logo is 1.5 inches to 2.5 inches wide
  • Use the letter x-height to determine clear space when your logo is larger than 2.5 inches wide

Expired Logos
Expired logo examples

Expired Logos

Here are some examples of previous brand marks that are no longer approved for use.

Logos using the words "San Marcos" or other previous school names are no longer approved.

These logos should never be used.


Star Graphic

Do not use the star graphic to create logos. To preserve the integrity of the Texas State brand, the star graphic should only appear in the primary Texas State University logo and official academic and administrative logos.

The Texas State star graphic may be used as a design element in publications.

Tagline
The Rising Star of Texas Flag

Tagline

Our tagline is "The rising STAR of Texas."

A tagline is a brand’s promise to its stakeholders. Given the importance of the star in Texas history and culture, our tagline presents an institution that is moving toward greatness.

The tagline is registered with the Patent and Trademark Office of the United States and the state of Texas. Any time the primary logo is used, the tagline should also be included and should appear centered below the logo. The word "STAR" is all capitals.

The tagline should not be typeset. If you need the tagline (without the primary logo) please contact us.


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